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How to Package Your Cosmetic Products

The beauty and cosmetics industry is one of the places you can develop a loyal customer base, especially if you make organic homemade products.

More people turn to this business to create products that best serve their community.

But the packaging is still a miss for some people. The presentation says a lot about your products. You could make good and helpful products. But if you do not package them well, they may never pick in a new market.

The packaging should help you grab the attention of potential customers before they can get familiar with the quality of your products. Therefore, you need to design and make excellent packaging for the cosmetics.

Luckily, we have an informative guide on how to package your cosmetic products. Keep scrolling to learn more.

Best Types Of Packaging For Cosmetic Products

  • Airless Bottle Pumps. Pumps are bottles with a pump that you press to release products. These are ideal for lotions, moisturizers, and other liquid products. They come in various sizes and are often plastic.
  • Jars come in various sizes and shapes. You can get around, square, and even hexagon-shaped jars. They are often glass but can be plastic or metallic. Jars are ideal for packing body butter, creams, moisturizers, gloss, loose powder, and other products.
  • As the name suggests, sprayers are bottles with a spray nozzle that distributes liquid cosmetics in a mist. Sprayers are ideal for perfume, makeup fixers, primers, moisturizers, hair products, and other liquid cosmetics.
  • Droppers are small glass bottles that come with a teat dropper. They are ideal for cosmetics such as serums and moisturizers because they help control the quantity you use.
  • Tubes are squeeze bottles ideal for packaging thick liquid cosmetics such as lotion, facial cleansers, moisturizers, primers, foundation, concealers, lipstick, and glosses. They are often plastic and easy to squeeze.
  • Compacts are small containers with attached clip lids that can hold various pressed or caked cosmetic products. Compacts are ideal for foundation, powders, eye shadow, bronzer, highlighter, blush, and more. They are often plastic but can be metal or glass.

How To Design Cosmetic Packaging

Designing cosmetic packaging is all about keeping up with trends, being mindful of your clients, and offering sustainable, long-lasting options. Some of the tips that should help you with this process include:

  • Know Your Customers

First things first, ensure that you understand your customer base. Your customers’ needs and likes should help you design good packaging to speak to them. Find out which cosmetic products they like and examine the type of packaging.

Additionally, look at the demographics of your target audience. For example, droppers are not ideal for older clients because handling the dropper could be challenging. Understanding the dynamics of your customer base will help you get the best package design.

  • Know Your Brand

What identifies your brand? Are you cool and relaxed, or bright and fun? Settling on this information will help you develop packaging that not only attracts customers but is a representation of your brand.

Brand identification and awareness will be important after you start marketing your products. Therefore, ensure you have a clear brand image that customers can get familiar with and eventually identify easily.

  • Consider Materials

Different packaging materials are ideal for various cosmetics and consumers. Common packaging materials for cosmetics include plastic, glass, metal, silicone, and metal. Some consumers have preferences for materials depending on the types of cosmetics.

For example, glass is best for serums and moisturizers, and squeeze bottles should always be plastic or silicone. Some consumers also prefer sustainable options ideal for the environment. If your clients are focused on these details, best you give them what they want.

  • Design Good Labels

The labels tie the whole packaging design together. Your labels need to be informative, eye-catching and represent your brand well. Ensure that your clients can read all the information on the labels.

Additionally, ensure that you put in all important details such as how to use the product, the base ingredients in case of allergies, and even the health benefits. Include your logo, and contact information too.

  • Consider External Factors

When you select packaging for cosmetics, consider the external factors that could affect the packaging. For example, you can select water-proof packaging to prevent water damage to the products.

Additionally, consider oxidation, resistance to heat, reactions with temperature changes, and more. Lastly, consider if the packaging material will react with the cosmetics’ ingredients. Negative reactions mean problems for you, so ensure you pick the right linings and protective cases.

  • Consider Longevity

And finally, consider the longevity of the products. You do not want your packaging to get damaged before the products deplete or expire. Therefore, select high-quality packaging materials that can last long. Additionally, ensure that they adequately preserve the cosmetics to increase their shelf life.

Need professional help with your cosmetic product packaging? We can help! Print Shop can design, brand, and produce amazing packaging products for your cosmetics. Partner with us today.

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