1. Reassure your clients. Your existing clients are your number one fans. They are who have been making your business stay afloat, and without them, you would not be functional. In such a time of uncertainty, you need to remind your clients that you are there for their needs and that you will continue to serve them diligently. Reassure them that you are not going anywhere. Be sure to send out emails, post regularly on all social media accounts, and add information on your website regarding the changes you have made to follow COVID regulations. Keeping your clients informed will help them stay attached to your business because they will appreciate your sensitivity to the situation.
2. Increase your social media presence. If you have never created a Twitter or Instagram account, then now is the right time. Since your physical location may not be receiving as many visitors, you might as well let your online presence speak for your business. The pandemic age is the prime time to promote yourself online and explore home and office delivery. Start or join conversations online in relation to your business. Post more frequently, promote special offers for online shoppers to increase online users, keep your customers in the loop, and even create online contests to keep users interacting with your content.
3. Keep your communication channels active. Now more than ever is when you need to communicate with your clients. Since they may not be able to come to your physical location, they will need to learn about your business some other way. Therefore, you must ensure that you are ready to answer their questions and address their concerns. That been said, do your clients have the means to communicate with you? Whether it is a phone number or social media account, you must ensure that clients and potential customers have a reliable way to communicate with you. If one means fails, then the other should be active thought the day. You never know when someone might need information, so check your social media messages regularly, and always keep your business phone charged for phone calls and messages.

Work Smart

1. Change your strategy. If there is one thing you should do in the middle of the pandemic is to change your approach. Traditional styles of marketing will no longer work with rules of sanitization and social distancing. Incase your initial strategy involved advertising physically, such as with flyers, and postcards, you need to take it online. You can still have promotions online through social media and your website. You can also send flyers to the emails of those who have subscribed to your newsletters. You can give away prizes to those who shop through your online store as well—this a creative way to ensure that your marketing efforts go on uninterrupted. One of the benefits of online marketing is that it is cheaper than other forms of marketing. Therefore, you will still be marketing for your business while saving money and sticking to your budget.
2. Review your automated responses and marketing activities. Finally, you need to review and change any automated activities tied to your business. If you have automated responses and marketing activities, you need to change them to fit the pandemic context. Keep them active but update them to let clients know of the changes you have made and the efforts you are making to ensure that they are safe during the pandemic. Review and update your email messages, ad campaigns, and other aspects of your business to cater to your customers’ needs.